Every dog has his day, and Friday just happens to be a really big one.

It’s Take Your Dog to Work Day, your four-legged friend’s turn to prove who is truly the boss. The day was founded in 1999 to celebrate the incredible companionship dogs provide and to promote animal adoption.

Dogs have been having their day for some time now. Everywhere you look, there is some kind of pet-project going on, which for a dog lover like me, is a dream come true.

There are dogs starring in reality TV. Doggy day care and pooch pamperers are in high demand. Big well-known companies like Paul Mitchell, Omaha Steaks, and Harley Davidson have all jumped on the gravy-train offering pet products including shampoos, food and clothes. The pet insurance business is booming. And, luxury hotels and  apartment buildings are also catering to our furry friends, finally.

Make no bones about it, the pet industry is a multi-billion dollar business. This year, 46.3 million households in the U.S. will own a dog. Owners will spend about $52.7 billion on good and services for their pets, up about $2 billion from last year.

That’s a small price to pay for the unconditional love and loyalty you get from a pet.  Here’s to my three dogs, my best friends forever.

Peace Love Profits,

Blake

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