Taco Bell just introduced a new item to their breakfast menu. It’s a drink, a mixture of Mountain Dew and orange juice. And from its description, lots of caffeine and sugar, you’re in for quite a breakfast buzz. Taco Bell calls it “the latest innovation” to their breakfast menu.
Companies are constantly looking for ways to innovate. They have to because without innovation there is no growth. Innovation is key to keeping consumers happy and profits healthy. It’s what the world needs to makes businesses and economies grow.
We all know about high-tech innovations - iphones, ipads, and Google are some pretty good examples of that. But there is innovation everywhere. I just googled “business innovation jobs” and was amazed at what I found. Job listings for all kinds of innovators. Kraft was looking for a “gum” innovator, Del Monte was in need of a “pet product” innovator (I would love that job!), and if you have any ideas for hair products or skin care lotions it could be your lucky day too.
Capitalists count on innovative ideas and entrepreneurs wouldn’t exist without them. So maybe a Mountain Dew breakfast buzz drink is not quite your style, you’ve got to admit a world without innovation or imagination wouldn’t be nearly as much fun.
Peace Love Profits
Here’s some innovative ice cream flavors to get you ready for summer:)