One of my first and favorite posts was the one I wrote about the Oreo turning 100 years old last March (remember the Green Tea Oreo from China?). Believe it or not, the iconic brand has been celebrating its birthday ever since.
The Oreo has an ongoing ad campaign called Daily Twist, where an Oreo is turned into something different daily. The idea is to connect with the consumer by keeping the brand new and relative everyday.
The images above are just three of the recent twists: a tribute to the Mars Rover, a celebration of gay pride, and a little something in honor of Speak like a Pirate Day. You can view them all on Oreo’s Facebook page (you won’t be disappointed).
Tuesday morning in Times Square is the grand finale of the 100 day campaign, when creative consumers get a chance to come up with a winning cookie. Designs can be submitted in person or online.
It’s easy to see why the Oreo has been the number one cookie for 100 years. It’s a brand that knows how to connect with the consumer, and have fun doing it. Oh, and it tastes good too, just ask Oreo’s 27.9 million Facebook fans.
Kraft (KFT), Oreo’s owners, closed Monday at 42.52 per share.
Peace Love Profits,