The next generation of consumers needs a name. They’re only in preschool, but already they’ve been subjected to a lot of name calling.
Monikers being tossed around include Generation Wii, iGeneration, and PostGen, this one referencing a generation following many important events like the recession, Obama’s election, and 9/11. It also suggests a generation that posts everything on Facebook.
Another possibility is The Pluralistic Generation or The Plurals. This will be America’s last generation with a Caucasian majority notes consultant Jack MacKenzie in this weekend’s USA Today. He says Plurals “will be the most positive about America becoming ethnically diverse but are the least likely to believe in the American dream.”
Labeling a generation can be tricky. The name should describe what the generation may be best known for and what people hope the generation will turn out to be.
There’s no formula for finding the next name, and whoever is lucky enough to do so could find fame and fortune.
Here’s a few ideas of my own: The Capitalists, Free Market Thinkers, or even The GENtrepreneurs. OK, maybe these sound like bad boy-band names, but I think you know where I’m going with this.
Maybe my best idea: PeaceLoveProfiteers. What’s yours?
Here’s a quiz to find out which generation you belong to. It’s fun and the results just might surprise you.