I hope your Easter was filled with family, and your Easter basket filled with fun. Mine was, and apparently a lot of other people’s baskets were also.

Four out of five Americans celebrate Easter and they spend $16.8 billion doing it. That’s an average of $145, up 11 percent from 2011. 

Food ($44) and clothing ($26) top the holiday spending list, followed by gifts ($20) and candy ($20).  And, don’t forget the flowers ($10), decorations ($9), and a card  ($7).  

Easter is the second “sweetest” holiday behind Halloween.  Americans buy 90 million chocolate Easter bunnies, 700 million Marshmallow Peeps, and 16 billion jelly beans. 

The Easter bunny is doing a bit more business online this year. 19% of consumers expected to hop online, compared with 15% last year.  Splitting even more “hares”, 52% of iPad owners look online for Easter items, with 26% of them pressing the ‘buy’ button.

Time for breakfast, jellybeans anybody?

Peace Love Profits

Blake

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